When Julie Paddison and our founding team looked at North Carolina’s animal welfare landscape, they noticed something most people overlooked—an opportunity hiding in plain sight. Instead of creating yet another rescue, they asked a different question: What if we helped the helpers?

In this candid interview with VoyageRaleigh Magazine, Julie shares the real challenges of building a nonprofit from the ground up—the delays that almost stopped the launch, the surprise success of raising nearly $34,000 through the Rescue Brew Pet Photo Contest, and the leadership trait she believes separates success from failure.

From feral cat colonies to chained dogs, from burned-out volunteers to underfunded clinics, discover how we’re tackling North Carolina’s animal welfare challenges from a fresh new angle—by supporting those already on the front lines.